Working with French Connection, the brief was to devise a campaign that linked to it's cheeky heritage. The 'Sketch to Store' idea brought the iconic FCUK wit to play by sketching over nude imagery all shot by Rankin. A design led campaign that delivered on attitude and personality - propelling the brand into media with a brave, bold re-launch.

Photographer: Rankin
Creative Director: Vicky Lawton
Production: Rankin
Illustrator: Jo Bird at Jelly London

Using Format