YSL X WOMENS AID
Look out for the red flags. Marie Claire UK partnered with YSL Beauty and Women’s Aid on a campaign to highlight the '9 signs' of domestic abuse. It comes as a new Marie Claire survey revealed that over 50% of their readers had been fearful around a partner, 48% had been 'pushed or shoved ' and over a quarter had been forced into sexual behaviours.
As part of the campaign, Women’s Aid ambassadors Alice Leveing, Phoenix Brown and Michelle Griffith Robertson spoke exclusively about their own experiences and the 'red flags' to look out for. Developing the creative from start to finish, Interplay concepted, photographed and directed the project.
Director & Photographer: Vicky Lawton / DOP: Matthew J Smith / Editor: Ben Elkaim / Colorist: Simona Cristea