Alongside strategist Laura Cooper, Vicky created a post-opulent movement and an emotive campaign that smashed category norms and resulted in the most successful car launch to date for the brand. Through an engaging, sensory film the new Ghost is revealed through beautiful, enigmatic visuals, propelling desire for the new model with an intimate love letter between the brand and patron. Resulting in the highest ever number of launch orders in one month, highest ever number of social media likes, views and impressions and launch day saw a 450% increase in website traffic.

Creative Director: Vicky Lawton
Director: Rankin 



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