The launch of the new GHOST required a campaign that spoke to a new Rolls-Royce patron. One that respected the craftsmanship and attention to detail, but also appreciated the beauty in simplicity. Perhaps a provocative statement for one of the largest luxury car brands, but we created an intimacy, a seduction and a one-on-one quality to the film visually and tonally. A personalised love letter from the brand to you - and it became one of the most successful car launches they have ever created, with a major uptake in site visits, social engagement and pick up on sales.
Creative Director: Vicky Lawton / Director: Rankin / Production: Graft