CREATIVE DIRECTOR
VICKY HAS SPENT THE LAST 10+ YEARS BUILDING AND ESTABLISHING CREATIVE VISION
AND DIRECTION FOR EMERGING PLATFORM HUNGER MAGAZINE AND AGENCY RANKINCREATIVE.
At RankinCreative, as creative lead on the winning pitch for Rolls-Royce, Vicky wrote the first campaign ‘Rules Rewritten’ for the Phantom model and the results pushed the profile of the brand to a new audience. Subsequent global product launches made brand history for the new Ghost and Cullinan Black Badge, both saw Vicky's creative direction elevate a new brand vision for a modern luxury market.
Continuing within the luxury field, with brand transformations for Aston Martin and Mercedes-AMG where 'The Star is Reborn’ campaign saw her creative direct a global project that celebrated the 70 year history of the iconic SL. From automotive to lingerie - with creative direction on Coco de Mer, where a chance to evolve the brand resulted in collaborations with creative powerhouse Walter Cambell, plus leading on global campaigns for Samsonite and Belstaff. Click on the projects below to view in more detail.
ROLLS-ROYCE: PHANTOM
ROLLS-ROYCE: GHOST
ROLLS-ROYCE: GHOST BLACK BADGE
MERCEDES-AMG - THE STAR IS REBORN
ASTON MARTIN - DBX LAUNCH
MILEY CYRUS - REAL AND TRUE
ROLLS-ROYCE: CULLINAN BLACK BADGE
ROLLS-ROYCE: DAWN
HUNGER MAGAZINE
As former Creative Director of Hunger Magazine from Issue 1 to 11, Vicky established a bi-annual print magazine and dynamic digital platform specialising in film and exclusive content created in-house. The mission; to bring play and humour to fashion.
From its inception, Hunger Magazine was more than just a printed piece. Vicky created Hungertv.com to create a multi-channel universe for all editorial assets, music videos, fashion films and interviews. Creating advetorial specials for the likes of Chanel, Dior, Louis Vuitton and Prada incorporating a 360 approach - stills editorial, moving image content and social campaigns.
Click below to view the projects in more detail.
