It was time to inject a new attitude, for a new era. The old codes of luxury didn’t appeal to the new younger target audience. Introducing Gwendoline Christie and ‘Rules Rewritten’, a campaign that rips up the rulebook. Vicky wrote a provocative script and crafted an equally formidable new visual identity that was charming and stylish. For a brand such as Rolls-Royce to take this approach has proved to be successful and refreshing for many consumers. With over 1.4million views and amassing even more likes, the bar was set.

Creative Director: Vicky Lawton
Director: Rankin



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