ROLLS-ROYCE: DAWN ACT ON INSPIRATION


When re-positioning the brand, Vicky crafted individual personalities for each model. Dawn, the convertible model, is the emblem of the spontaneous free spirits, the bohemians, the rock ’n’ rollers, the ones that can’t be tied down. She created a bold cinematic platform for Dawn. Through a series of audacious short films – the theme of ‘Act On Inspiration’ is explored. Each script features compelling actors, in breathtaking locations, defying the seasons. Come rain, come shine – Dawn takes on different terrains without fear


Creative Director: Vicky Lawton / Directors: Vicky Lawton (Act 1,3,4) Lena Headey (Act 2)

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