ROLLS-ROYCE: DAWN ACT ON INSPIRATION
When re-positioning the brand, Vicky crafted individual personalities for each model. Dawn, the convertible model, is the emblem of the spontaneous free spirits, the bohemians, the rock ’n’ rollers, the ones that can’t be tied down. She created a bold cinematic platform for Dawn. Through a series of audacious short films – the theme of ‘Act On Inspiration’ is explored. Each script features compelling actors, in breathtaking locations, defying the seasons. Come rain, come shine – Dawn takes on different terrains without fear
Creative Director: Vicky Lawton
Directors: Vicky Lawton (Act 1,3,4) Lena Headey (Act 2)
