MERCEDES-AMG: THE STAR IS REBORN


Vicky's work for the All-New Mercedes AMG SL campaign ‘A Star is Reborn’ saw her creative direct a campaign that celebrated the 70 year history of the iconic SL. To celebrate the launch and its iconic history, Vicky constructed a world of luxury technicolour in a high-end show-stopping party. The parade of an icon, its followers and fans. With the road as their runway, we watch this stylish extravaganza complete with heritage vehicles and their respective drivers. Mesmerised by the star, reborn. The campaign created a wealth of assets, with a campaign director, separate hero, lifestyle and car detail photographers.


Creative Director: Vicky Lawton / Director: Christian Larson / Photographer: Chris Colls + Mark Rabadan

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