As Creative Director at Rankin, Vicky lead the pitch and secured the Rolls-Royce account. Writing the first campaign - Rolls-Royce Phantom - for the 21st century woman, rule-breaking and 100% bad-ass featuring actress Gwendoline Christie. Pushing the profile of the brand into a new sphere and audience. Vicky takes on automobiles, beauty, fashion, lingerie and created, launched and grew Hunger Magazine as Creative Director.
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As Executive Creative Director of Hunger Magazine she has developed advetorial campaigns from brands such as Chanel, Jil Sander, Elie Saab, Vivienne Westood x Zendaya, Prada and Louis Vuitton. Working to develop film content with narrative, curated - playful and dynamic - visuals and selecting key talent.
The magazine launched with a mission, to be there for the visually and culturally hungry. Playing with bringing humour to fashion, championing home grown talent in music, the arts and cinema. As Creative Director through issues 1- 11, Rankin and Vicky pushed to deliver ideas that were about play, imagination and provocation.
The magazine from the beginning was more than just a printed piece. We created Hungertv.com to create a multi-channel universe for all editorial assets, music videos, fashion films and interviews. With Creative Direction on special projects for Prada, Louis Vuitton, Dior and Chanel I created editorial campaigns for each brand with a 360 approach through print, social activation and film executions.
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For me, it's about bringing a graphic approach to concepts, with ideas around censorship, beauty and fashion being elevated with with art direction being considered from the beginning.
The initial Hunger logo was made free-hand, written by Rankin itself with all of the inside section titles having the same style.
This attention to detail continued through to Issue 7, where the dark side was unleashed, seven covers plus a special edition cover featuring Banks. A crafted edition which saw the ink stained hands of our cover models depicted throughout the pages of the magazine, with dirty finger prints appearing throughout and within the section breaks.
HUNGER: THE BOOK
To celebrate the tenth issue, we created a book of all of our greatest hits. Crafted with a scrapbook look and feel, the content was archived through different categories - showing unseen images and concept sketches. Designed and curated by the creative and design team, this work won in the Print Design category in 2017 The Drum Awards.