Vicky has spent the last 10+ years building and establishing creative vision and direction for emerging companies; Hunger Magazine and RankinCreative. At RankinCreative, she was creative lead on the winning pitch for Rolls-Royce. Writing the first campaign ‘Rules Rewritten’ for the Phantom, the results pushed the profile of the brand into a new sphere and audience and going on to make brand history on the account with global product launches for the new Ghost and Cullinan Black Badge.
Continuing within the luxury field, she has worked with Aston Martin and Mercedes-AMG where 'The Star is Reborn’ campaign saw her creative direct this global project that celebrated the 70 year history of the iconic SL. From automotive to lingerie - creative direction on Coco de Mer was a chance to evolve the brand, plus leading on campaigns for Samsonite and Belstaff.
Click on the projects below to view in more detail.
As former Creative Director of Hunger Magazine from Issue 1 to 11, Vicky established a bi-annual print magazine and dynamic digital platform specialising in film and exclusive content created in-house. The mission; to bring play and humour to fashion.
The magazine from the beginning was more than just a printed piece. Vicky created Hungertv.com to create a multi-channel universe for all editorial assets, music videos, fashion films and interviews. Creating advetorial specials for the likes of Chanel, Dior, Louis Vuitton and Prada incorporating a 360 approach - stills editorial, moving image content and social campaigns.
Click below to view the projects in more detail.
Hunger always incorporated a graphic approach to concepts, with ideas around censorship, beauty and fashion being elevated with with considered art direction. The initial Hunger logo was made free-hand, written by Rankin himself with all of the inside section titles having the same hand-crafted style.
This attention to detail continued through to Issue 7, where the dark side was unleashed, seven covers plus a special edition cover featuring Banks all created using the ink stained hands of our cover models and dirty finger prints appearing throughout and within the section breaks.